Cookie Policy

Effective Date: 29 April 2025

1. Introduction

This Cookie Policy explains how WonderDays Ltd ("we", "us", "our") uses cookies and similar technologies on our website. It should be read in conjunction with our Privacy Policy, which provides broader information about how we process personal data.

2. What Are Cookies?

Cookies are small text files placed on your device to collect standard internet log and behavioural information. When you visit our website, cookies may automatically collect information about your use of the site, preferences, and device.

For more on cookies, visit www.allaboutcookies.org.

3. Why We Use Cookies

We use cookies and similar tracking technologies to:

• Keep you signed in and maintain session integrity.
• Understand how you use our website.
• Measure searches, page interactions, and conversions.
• Improve website security, speed, and performance.
• Deliver personalised and targeted advertising.
• Track engagement with our marketing emails and campaigns.

4. Types of Cookies We Use

Type

Purpose

------

Essential Cookies

Required for core site functionality (e.g. shopping basket, login persistence).

Functional Cookies

Remember user preferences (e.g. language, region).

Analytics Cookies

Help us measure site usage and user journeys (e.g., Google Analytics).

Marketing Cookies

Used for interest-based advertising and retargeting (e.g., Facebook Pixel, Google Ads).

Social Media Cookies

Enable sharing and interactions with platforms like Facebook, Instagram, Twitter, and YouTube.

Email Tracking Cookies

Track open rates and link clicks in marketing emails (e.g., Amazon SES, Craft Campaign).

5. Third-Party Cookies and Platforms

We work with the following third-party platforms, who may set cookies and collect behavioural metadata:

• Google Analytics – Website usage analytics.
• Google Ads – Retargeting and ad conversion tracking.
• Facebook Pixel / Meta Platforms – Behavioural advertising and Custom Audiences.
• Craft Campaign – Email engagement tracking and segmentation.
• Mailerlite – Email engagement tracking and segmentation.
• Amazon SES – Tracking email delivery and opens.
• Stripe Radar – Device fingerprinting and fraud prevention.
• Postmark (ActiveCampaign) – Transactional email services.
• Help Scout, Intercom – Messaging and customer support tools.
• Bing Ads, Twitter, Instagram, YouTube – Advertising, sharing, and social engagement.

Note on Third-Party Platform Use
Some third-party platforms, such as Google, Meta, Stripe, and Amazon, may process personal data collected through cookies for their own purposes as independent controllers. This includes advertising, analytics, security, and service improvements, and is governed by their own privacy policies.

6. Profiling and Targeting

With your consent, we use cookies to:

• Analyse website and email interactions.
• Build behavioural segments for remarketing.
• Deliver personalised ads based on previous activity.

We do not use cookies for fully automated decision-making with legal or similarly significant effects. You can withdraw consent at any time.

7. Consent Management

We operate a Consent Management Platform (CMP) compliant with Google Consent Mode v2.

• Non-essential cookies are only set after you provide affirmative consent.
• You can manage or withdraw your consent at any time via the "Cookie Settings" link on our website or contacting us directly.

8. How to Manage or Delete Cookies

You can control cookies using your browser settings. Note: blocking essential cookies may impact core site functionality.

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

9. Updates to This Cookie Policy

We review and update this policy to reflect changes in technology or legal requirements. This version is effective from 29 April 2025.

10. Contact Us

If you have any questions about this Cookie Policy, please contact us:
gdpr@wonderdays.co.uk